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Incorporating SEO Tactics in Web Design

Incorporating SEO Tactics in Web Design

Every SEO London expert would tell you to always introduce SEO (search engine optimization) tactics in your website's design. Other experts, whether in online marketing and in web design, would certainly say so as well. Web design, along with the software designing it and the hardware viewing it, is constantly changing and evolving for the better, which is why the tactics you are incorporating should be susceptible and open to changes. That said, what are these strategies and other things that you should know about?

First off, why resort to SEO-oriented web design?

Optimizing your website for search engines is very vital nowadays. This is so because of the following reasons:

  • High rankings in search engines like Google and Bing pose a number of benefits. These include the increase in traffic and constant exposure to large audiences. Consider SEO a better alternative to advertising.
  • A search engine optimization oriented web design is also a user-oriented design. Search engines formulate and employ algorithms in order to determine the quality of content and other SEO-affecting factors in websites. Back in the day, SEO was all about keyword density and stuffing, and nowadays, it is all about the content. The most recent algorithm of Google is the Hummingbird
  • Aside from bringing traffic to your site, SEO is capable of a number of other things which is certainly at your website – or business' – best interests.

Use of keywords

Every SEO London expert will certainly dissuade you to not resort to constant keyword stuffing, given that it will certainly penalize your website. Penalties include the lowering of your website's rank in the search results pages and even not showing your site on it. The procedure might have worked in the early age of search engines, but it certainly would not work now. Putting in a keyword every 100 words would definitely be ok. Remember though that in putting it, make sure that it seams flawlessly with the whole sentence and the words around it.

A structured design

An SEO London expert would definitely tell you that an organized and structured web design is certainly tantamount to an increase in search engine rankings. Not only is it friendly to Google and Bing, it is also pleasing to the eyes of the visitors and users. We cannot stress this enough – SEO design is equivalent to a user-oriented design. In constructing a page, make sure to go with what has been proven effective. Never try to revamp or recreate a design yourself – it will certainly lead to unwanted consequences.

Images and URL

Images play a vital role in search engine optimization and web design. In this case, images should be small – not in physical size, but in file size. It should be at least less than 100 KB, so as to not interfere and hinder loading times. Large and high definition images will only hurt your site, given that it slows it down. Also be sure that it is armed with proper captions. As for the URL of your individual pages, ensure that everything is readable. Having a URL like .com/345348=09 won't cut it, instead, make it like this: .com/catalog/product1. This will make it easy for users to type in the address bar and for search engine bots to crawl all over it.

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